Own The Moment

Our new AW23 collection has been designed for the confident man who can "own the moment".

With this latest collection, Ben we are extending a warm invitation to self-expressionists everywhere, inviting them to embark on a journey of style and confidence. Posing the question, “How can you stand out from the crowd?” The new Signature collection, meticulously designed for the confident man who knows how to seize the moment, is more than just fashion; it's a captivating narrative woven into fabric, colour, and design.

Modern Jazz Palette for Fall-Winter Elegance

The AW23 Signature Collection presents the “Modern Jazz” range of styles, defined by a distinctive and rich colour palette that harmonizes perfectly with the fall-winter season. From vintage tones of toffee brown, cream, and biscuit, this palette weaves its way through knitwear stripes, iconic plaids, and striking new winter floral designs. Noteworthy additions include the bold jade green and the classic Black Watch plaid colours, featured prominently in statement pieces throughout the collection.

Vintage-Inspired Art Deco Prints

This season's key looks draw inspiration from the art deco winter floral designs of the 1950s jazz era. These statement prints make their debut on chunky knitwear, while fine knits are thoughtfully paired with cord shirting, elevating the overall style to a defined, sophisticated level. The collection seamlessly blends classic elegance with a contemporary twist.

60's Inspired Fine Knits

The exploration of 60's inspired fine knits continues with the AW23 Collection. The mod polo is refined once more, featuring premium merino yarns that elevate Ben Sherman's iconic look. Multiple textured patterned knits are introduced as new wardrobe essentials for this season and beyond.

A Nod to Ivy Sports Heritage

Our AW23 Collection also pays homage to Ivy Sports heritage with a fresh take on the rugby polo top. Updated with seasonal branding, graphics, and contemporary colour-blocking, this sporty iteration breathes new life into a classic design. The collection incorporates more wool and textured fabrications, resulting in autumnal outerwear options such as modern bomber jackets and button-through chore work-wear styling.

"Own the Moment" exemplifies Ben Sherman's dedication to offering contemporary and versatile styles for individuals who appreciate timeless fashion with a rebellious edge. This collection invites individuals to embrace their unique style and make every moment truly their own. The AW23 Signature Collection is available now.