Ben Sherman x Rolling Stone

Ben Sherman 60th Anniversary Celebrating 6 decades of Fashion, Music and Art.

A union between two iconic brands founded in the '60s. Ben Sherman is proud to collaborate with the globally recognised lexicon of music, style and youth culture. Remixing the iconography of Rolling Stone with B by Ben Sherman for a new generation.

Key pieces include fresh tees, contemporary knitwear and dope shirts. Designing this collaboration within the B by Ben Sherman collection makes perfect sense and reflects the line's contemporary street wear attitude.

From the beginning of the design process, we loved how dynamic and iconic the Rolling Stone logo is, its powerful iconography, what it stands for, and how recognisable it is across the planet. The challenge was to utilise the logo in a way that complements the heritage of Ben Sherman while retaining the impact of the Rolling Stone brand. Said Mark Williams, “The Ben Sherman x Rolling Stone collaboration is a perfect marriage of our music heritage and modern fashion design for the consumer looking to stand out from the crowd.”

Expanding the logo and experimenting with its usage and positing on the product quickly became important to the design direction.