Ben Sherman X Team GB: The Partnership

This summer we’re welcoming the return of the much-anticipated Summer Olympic Games, hosted this year in Paris. We’re beyond excited to be returning as the Official Ceremonial Wear Supplier of Team GB, proudly supporting the very best of British sport for the third consecutive Olympic Games , including Tokyo 2020, Beijing 2022 and now Paris 2024. Read on for all the details behind this winning partnership…

The Opening and Closing ceremonies are a highlight at every Olympic Games, and this year’s Parisian extravaganza is no exception. We’ve proudly outfitted the Team GB delegation for the occasion, with exclusive Ben Sherman styles including a bomber jacket and knitted polo for the Opening Ceremony, and a four-nation floral motif shirt for the Closing ceremony. We’ve worked closely with Team GB to develop the designs, which effortlessly express a sense of national pride.

The Ben Sherman X Team GB campaign spotlights four Team GB athletes: Kye Whyte, Jacob Peters, Desiree Henry and Lola Tambling. Kye won Team GB’s first ever silver medal for BMX Racing at Tokyo 2020, while sprinter Desiree took Bronze in Rio 2016 as part of the women’s 4x100m relay. Swimmer Jacob Peters made his Olympic debut in the pool at Tokyo 2020, while Lola, the youngest of our ambassadors, hopes to make her debut at Paris 2024 in skateboarding . We’re so proud to be supporting the very best of British sport.

We can think of no better way to support Team GB than to don styles from our exclusive retail capsule collection. Pieces inspired by the official Team GB ceremonial wear, such as the embroidered Team GB Bomber Jacket, Team GB Geo Polo, and Team GB Floral Shirt, are complimented by our signature graphic tees. You’ll find the four-nation floral motif throughout – made up of the English Rose, Scottish Thistle, Northern Irish Shamrock and the Welsh Daffodil, it’s the perfect symbol of unity and inclusivity.

Put your best foot forward for Paris 2024 with our exclusive collaboration. To compliment the retail capsule collection in partnership with Team GB, we’ve collaborated with the original colourful sock brand, Happy Socks, to create a collaboration capsule of six patterned socks. It’s the perfect addition to any Olympics-ready outfit.